Now In: Xtreme Couture by Affliction & Randy Couture
Xtreme Couture is a premium athletic inspired lifestyle brand. Founded by a unique partnership between Randy “The Natural” Couture and Affliction, the brand is based on the belief that athletics and fashion do and will coincide. The unstoppable team will pioneer new breakthroughs and ideas into a sportswear industry littered with repetitive sameness. Xtreme Couture is set to choke out the competition.